As director of freight trade for an international trading company, Jason Lloyd’s once dream, now reality may leave some clients scratching their heads. But Jason and his wife Heather, a former high school Language Arts teacher, had been dreaming of opening a business for the past 10 years. When they moved to Chatham County in 2014 from their home state of Minnesota, they not only liked the weather, but they also fell in love with the whole area.
When they saw Veranda under construction, the wheels started to turn. They liked the space and the location and saw an opportunity for a men’s grooming salon. As any loyal Aveda customers would do, they contacted Aveda directly at its headquarters located in Minneapolis. And that’s how it all began.
Jason and Heather pursued a relationship with Aveda, and the rest is history. And the couple really are making history as the Veranda shop is the very first store to launch Aveda’s new men’s concept, EDGE. The team sought to establish a business that would create a sense of community—it’s like the good ole’ barbershop concept of bringing people together, but in a modern environment. Their store combines the values of the old with the look and product of the new.
The shop offers a variety of services for men and boys; with the Men’s Signature Cut, customers receive not only a haircut, but also a scalp massage, shoulder massage, mini-facial, style and two hot towel wraps. And what man does not deserve that level of treatment? Men’s Color Balancing, Beard Detail and Skincare Treatment are other available services. EDGE’s talented stylists create a holistic wellness experience that customers are not used to, especially men.
With the opening of their new store, Jason and Heather feel even more rooted in North Carolina and have delighted in getting to know the community of tenants at Veranda. Heather says, “We wanted for people to gather and be part of something special. Veranda is the epitome of that, of community gathering. We are excited for all tenants to be open, so we can see the full culmination of the center.”
In addition to opening a new business, Jason and Heather stay busy with their three children: Preston (7.5), Novelle (4.5) and William (1). Passionate about writing and photography, Heather plans to integrate unique artwork, related to EDGE’s services, into the location’s overall design. Jason enjoys nothing more than his roles of father and husband except, of course, the occasional Signature Cut at EDGE. The whole Lloyd family frequently unwinds and connects with a good ole’ fashion game of tag.
Enjoying the honor of being the flagship store, Jason and Heather welcome you to take part in a unique salon experience at the brand-new EDGE Aveda Men.
EDGE Aveda Men is located at 58 Chapelton Court, Suite 130, Chapel Hill, NC 27516. Visit the EDGE Aveda Men website or call 919.588.EDGE for more information.
